SOINI , Paulina; PAGLIANO , Ignacio. We’re Not Really Strangers: the emotional resource in content marketing. SAP Netnography, [S. l.], v. 1, p. 16, 2023. DOI: 10.62486/net202316. Disponível em: https://net.southam.pub/index.php/net/article/view/16. Acesso em: 23 sep. 2026.