SAAVEDRA CHÁVEZ , Kleydhin Hipolito; CASTILLO-MALCA , Dina Sadi; ARÉVALO-ALVA, Lady Diana. Relationship between digital personalization in services and customer retention in the Tarapoto Multiple Bank, period 2022. SAP Netnography, [S. l.], v. 2, p. 74, 2024. DOI: 10.62486/net202474. Disponível em: https://net.southam.pub/index.php/net/article/view/74. Acesso em: 23 sep. 2026.